What are you giving out for free? Learn from the Suya Seller
Selling and buying decisions are highly psychological. Sales and advertising explore the art of influencing human behaviour to make desired buying decisions.
Almost everyone who grew up in Nigeria must have patronised a Suya seller. Suya id beef khebab. The Suya seller, despite not attending any business school has mastered this art effortlessly.
When you stop to buy Suya, the seller welcomes you by offering you a piece of the meat to ‘taste’. He cares less if you leave after ‘tasting’ the Suya. He knows from experience that you will most likely buy from him. This is the ‘law of reciprocity’ in action! It states that if someone does something nice for you, you will have a compelling psychological urge to do something nice in return.
Since people want to be sure of always making the right purchase decision, they are afraid of a “what you ordered” vs “what you got” situation. It’s nothing personal about your product but an issue of trust. Offering them some of your product/services for free is probably all you need to close a sale or skyrocket sales.
The big corporations also understand this strategy. A lot of them give free trials. They know everyone likes freebies.
Customers always want more than they pay for and are usually very happy and excited when they get one. Whatever you have got to do to close that deal, do!
You can use bonuses to help push undecided customers into making a purchase. The easiest thing to offer as a bonus is a free complementary product or service popularly called Buy One, Get One Free or BOGOF.
You can see why the Suya seller is willing to offer a few pieces of meat as Jara. He knows you will likely come again because of that offer.
April 5, 2023
We Unchained 70 Creative Minds in Lagos and Accra!
The events were held in 2 cities in 2 countries, covering 11 Exhibition Categories.
It featured 70 Exhibitors and over 500…
Postponed due to the COVID-19 Pandemic
There's so much talk about getting a college education. Shouldn't the students know the great extras to be acquired during the period?
This is a talk to fire up students…
27th November, 2021
This is the Keynote Address delivered at The Vision School, Accra's Maiden Science Fair..
The Fair was to display the science around us and in our everyday activities thus the…
March 10, 2020
There's more to teaching science than stuffing pupils with facts. That was precisely what we did. This is because unconnected theories flows like rain water right off their backs.
We…
February 19, 2020
Turbo Charge To Excel 2020 was an electrifying session to prepare participants to make great exploits, no matter their current situation.
Participants learned time-tested principles to help them reach beyond…
February 19, 2020
It was fun having the Branding + Marketing = Sales Masterclass for Loaf 'n' Crunchies, Lagos.
We covered several topics from product development, business value chain, packaging, brand differentiation, brand…
March 5, 2023
I will share with you how to optimise your businesses with branding. Every day and everywhere, we hear people talking about their “brand” and branding. Celebrities turned the term “brand”…
Read More»March 5, 2023
Many businesses think customer service and customer experience are the same. How wrong. Customer experience impacts feelings and emotion, and encompasses the entire customer journey and their perception of your…
Read More»March 5, 2023
There's more to teaching science than stuffing pupils with facts.
This is because unconnected theories flows like rain right off their backs. We need to help pupils discover nature, stars…
March 5, 2023
Differing opinions about the purposes of education never seems to end. Should young people become educated to get prepared to enter the workforce, or should the purpose of education be…
Read More»March 5, 2023
It is true that all successful people have guts. You can call it courage, audacity, or bravery. In fact if you ask some of them, they will tell you when…
Read More»September 20, 2023
Imagine a world where oranges give lemon juice, and lemons produce orange juice. Would it not be a strange and confusing world?
That is Precisely what we expect when we try…
Read More»A Message to Garcia is a best-selling inspirational essay by Elbert Hubbard, originally published in 1899. It's still required reading within the U.S. Marine Corps