Inspiration Lane

What are you giving out for free?

What are you giving out for free? Learn from the Suya Seller
Selling and buying decisions are highly psychological. Sales and advertising explore the art of influencing human behaviour to make desired buying decisions.

Almost everyone who grew up in Nigeria must have patronised a Suya seller. Suya id beef khebab. The Suya seller, despite not attending any business school has mastered this art effortlessly.

When you stop to buy Suya, the seller welcomes you by offering you a piece of the meat to ‘taste’. He cares less if you leave after ‘tasting’ the Suya. He knows from experience that you will most likely buy from him. This is the ‘law of reciprocity’ in action! It states that if someone does something nice for you, you will have a compelling psychological urge to do something nice in return.

Since people want to be sure of always making the right purchase decision, they are afraid of a “what you ordered” vs “what you got” situation. It’s nothing personal about your product but an issue of trust. Offering them some of your product/services for free is probably all you need to close a sale or skyrocket sales.

The big corporations also understand this strategy. A lot of them give free trials. They know everyone likes freebies.
Customers always want more than they pay for and are usually very happy and excited when they get one. Whatever you have got to do to close that deal, do!
You can use bonuses to help push undecided customers into making a purchase. The easiest thing to offer as a bonus is a free complementary product or service popularly called Buy One, Get One Free or BOGOF.

You can see why the Suya seller is willing to offer a few pieces of meat as Jara. He knows you will likely come again because of that offer.


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The Exhibition Of Products & Crafts By Special People

April 5, 2023

We Unchained 70 Creative Minds in Lagos and Accra!
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Dare To Be The Best...Getting The Best of College Education

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There's so much talk about getting a college education. Shouldn't the students know the great extras to be acquired during the period?
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Science Principles And Our Everyday Living

27th November, 2021

This is the Keynote Address delivered at The Vision School, Accra's Maiden Science Fair..
The Fair was to display the science around us and in our everyday activities thus the…

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Creative Teaching of Basic School Science (Accra)

March 10, 2020

There's more to teaching science than stuffing pupils with facts. That was precisely what we did. This is because unconnected theories flows like rain water right off their backs.
We…

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Turbo Charge To Excel 2020 (Lagos)

February 19, 2020

Turbo Charge To Excel 2020 was an electrifying session to prepare participants to make great exploits, no matter their current situation.
Participants learned time-tested principles to help them reach beyond…

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Loaf 'n' Crunchies Branding and Marketing Masterclass (Lagos)

February 19, 2020

It was fun having the Branding + Marketing = Sales Masterclass for Loaf 'n' Crunchies, Lagos.
We covered several topics from product development, business value chain, packaging, brand differentiation, brand…

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Personal, Corporate & Product Branding Basics

March 5, 2023

I will share with you how to optimise your businesses with branding. Every day and everywhere, we hear people talking about their “brand” and branding. Celebrities turned the term “brand”…

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How To Deliver Excellent Customer Experience Instead Of Customer Service

March 5, 2023

Many businesses think customer service and customer experience are the same. How wrong. Customer experience impacts feelings and emotion, and encompasses the entire customer journey and their perception of your…

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For Teachers: Creative Teaching of Basic School Science

March 5, 2023

There's more to teaching science than stuffing pupils with facts.
This is because unconnected theories flows like rain right off their backs. We need to help pupils discover nature, stars…

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For Teachers: The Purpose of Education

March 5, 2023

Differing opinions about the purposes of education never seems to end. Should young people become educated to get prepared to enter the workforce, or should the purpose of education be…

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Have You Got The Guts

March 5, 2023

It is true that all successful people have guts. You can call it courage, audacity, or bravery. In fact if you ask some of them, they will tell you when…

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Inspiration Lane

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Do not expect Lemon juice from Oranges.

September 20, 2023

Imagine a world where oranges give lemon juice, and lemons produce orange juice. Would it not be a strange and confusing world?

That is Precisely what we expect when we try…

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