{"id":2421,"date":"2026-08-18T11:16:54","date_gmt":"2026-08-18T11:16:54","guid":{"rendered":"https:\/\/www.stevealabi.com\/interactive\/?page_id=2421"},"modified":"2026-08-18T13:44:41","modified_gmt":"2026-08-18T13:44:41","slug":"brandsmart-publications","status":"publish","type":"page","link":"https:\/\/www.stevealabi.com\/interactive\/brandsmart-publications\/","title":{"rendered":"BrandSmart Publications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2421\" class=\"elementor elementor-2421\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31077a5 e-con e-atomic-element e-flexbox-base e-default-div e-43de1b4 \" data-id=\"31077a5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"31077a5\">\n    \t\t<div class=\"elementor-element elementor-element-3b44150 elementor-widget elementor-widget-image\" data-id=\"3b44150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"450\" src=\"https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/interactive-brandsmart-slider.png\" class=\"attachment-full size-full wp-image-1136\" alt=\"\" srcset=\"https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/interactive-brandsmart-slider.png 1440w, https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/interactive-brandsmart-slider-1024x320.png 1024w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7969b61 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7969b61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c765cd9 e-con e-atomic-element e-div-block-base e-default-div e-c765cd9-7ad3618 \" data-id=\"c765cd9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"c765cd9\">\n    \t\t<div class=\"elementor-element elementor-element-711e5ac elementor-widget elementor-widget-heading\" data-id=\"711e5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1e250 elementor-widget elementor-widget-text-editor\" data-id=\"7a1e250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Below are some of our branding and industry-related publications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d62b177 e-con e-atomic-element e-flexbox-base e-default-div e-dddd0e2 \" data-id=\"d62b177\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d62b177\">\n    \t\t<div class=\"elementor-element elementor-element-b65430e wpr-grid-columns-1 elementor-widget__width-inherit wpr-grid-columns--tablet2 wpr-grid-columns--mobile1 wpr-grid-pagination-center wpr-item-styles-inner elementor-widget elementor-widget-wpr-grid\" data-id=\"b65430e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-grid.default\">\n\t\t\t\t\t<ul class=\"wpr-grid-filters elementor-clearfix wpr-grid-filters-sep-right\"><ul data-parent=\".category-brandsmart\" class=\"wpr-sub-filters\"><li data-role=\"back\" class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span class=\"wpr-back-filter\"  data-ajax-filter=[\"category\",\"brandsmart\"]  data-filter=\".category-brandsmart\"><i class=\"fas fa-long-arrow-alt-left\"><\/i>&nbsp;&nbsp;Back<\/span><\/li><li data-role=\"sub\" class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"brandsmart-publications\"]  data-filter=\".category-brandsmart-publications\">BrandSmart Publications<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li data-role=\"sub\" class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"brandsmart-articles\"]  data-filter=\".category-brandsmart-articles\">BrandSmart Articles<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><\/ul><\/ul><section class=\"wpr-grid elementor-clearfix\" data-settings=\"{&quot;layout&quot;:&quot;list&quot;,&quot;stick_last_element_to_bottom&quot;:&quot;no&quot;,&quot;columns_desktop&quot;:&quot;1&quot;,&quot;gutter_hr&quot;:15,&quot;gutter_hr_mobile&quot;:15,&quot;gutter_hr_mobile_extra&quot;:15,&quot;gutter_hr_tablet&quot;:15,&quot;gutter_hr_tablet_extra&quot;:15,&quot;gutter_hr_laptop&quot;:15,&quot;gutter_hr_widescreen&quot;:15,&quot;gutter_vr&quot;:25,&quot;gutter_vr_mobile&quot;:25,&quot;gutter_vr_mobile_extra&quot;:25,&quot;gutter_vr_tablet&quot;:25,&quot;gutter_vr_tablet_extra&quot;:25,&quot;gutter_vr_laptop&quot;:25,&quot;gutter_vr_widescreen&quot;:25,&quot;animation&quot;:&quot;default&quot;,&quot;animation_duration&quot;:0.3,&quot;animation_delay&quot;:0.1,&quot;deeplinking&quot;:&quot;&quot;,&quot;filters_linkable&quot;:&quot;no&quot;,&quot;filters_default_filter&quot;:&quot;&quot;,&quot;filters_count&quot;:&quot;&quot;,&quot;filters_hide_empty&quot;:&quot;no&quot;,&quot;filters_animation&quot;:&quot;default&quot;,&quot;filters_animation_duration&quot;:0.3,&quot;filters_animation_delay&quot;:0.1,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;pagination_max_pages&quot;:1,&quot;media_align&quot;:&quot;left&quot;,&quot;media_width&quot;:25,&quot;media_distance&quot;:20,&quot;lightbox&quot;:{&quot;selector&quot;:&quot;.wpr-grid-image-wrap&quot;,&quot;iframeMaxWidth&quot;:&quot;60%&quot;,&quot;hash&quot;:false,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause&quot;:5000,&quot;progressBar&quot;:&quot;true&quot;,&quot;counter&quot;:&quot;true&quot;,&quot;controls&quot;:&quot;true&quot;,&quot;getCaptionFromTitleOrAlt&quot;:&quot;true&quot;,&quot;thumbnail&quot;:&quot;&quot;,&quot;showThumbByDefault&quot;:&quot;&quot;,&quot;share&quot;:&quot;&quot;,&quot;zoom&quot;:&quot;true&quot;,&quot;fullScreen&quot;:&quot;true&quot;,&quot;download&quot;:&quot;true&quot;}}\" data-advanced-filters=\"no\"><article class=\"wpr-grid-item elementor-clearfix post-2425 post type-post status-publish format-standard has-post-thumbnail hentry category-brandsmart category-brandsmart-publications\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/5-Branding-Mistakes.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/5-Branding-Mistakes.jpg\" alt=\"5 Branding Mistakes eBook\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/www.stevealabi.com\/interactive\/5-branding-mistakes-stalling-your-business\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-e89c9c1 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/www.stevealabi.com\/interactive\/5-branding-mistakes-stalling-your-business\/\">5 Branding Mistakes Stalling Your Business<\/a><\/div><\/h2><div class=\"wpr-grid-item-excerpt elementor-repeater-item-84cf0a6 wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Unfortunately, most entrepreneurs, creatives, and even corporate professionals keep making the same branding mistakes that cost them visibility, trust, and sales. The good news? These mistakes are easy to fix...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-01fcc0f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/www.stevealabi.com\/interactive\/5-branding-mistakes-stalling-your-business\/\" class=\"wpr-button-effect wpr-button-none\"><span>Full Details<\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-2497 post type-post status-publish format-standard has-post-thumbnail hentry category-brandsmart category-brandsmart-publications\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/brand-smart-book.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/brand-smart-book.jpg\" alt=\"BrandSmart Handbook\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/www.stevealabi.com\/interactive\/brand-smart-mastering-the-art-of-branding-in-a-noisy-world-the-african-entrepreneurs-playbook\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-e89c9c1 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/www.stevealabi.com\/interactive\/brand-smart-mastering-the-art-of-branding-in-a-noisy-world-the-african-entrepreneurs-playbook\/\">Brand Smart: Mastering the Art of Branding in a Noisy World \u2013 The African Entrepreneur&#8217;s Playbook<\/a><\/div><\/h2><div class=\"wpr-grid-item-excerpt elementor-repeater-item-84cf0a6 wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>In today&#039;s competitive landscape, a strong brand is essential. Brand Smart: Mastering the Art of Branding in a Noisy World \u2013 The African Entrepreneur&#039;s Playbook aims to simplify branding and...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-01fcc0f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/www.stevealabi.com\/interactive\/brand-smart-mastering-the-art-of-branding-in-a-noisy-world-the-african-entrepreneurs-playbook\/\" class=\"wpr-button-effect wpr-button-none\"><span>Full Details<\/span><\/a><\/div><\/div><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a10cba9 e-con e-atomic-element e-flexbox-base e-default-div e-a10cba9-4454d3c \" data-id=\"a10cba9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a10cba9\">\n    <div class=\"elementor-element elementor-element-78262ef e-con e-atomic-element e-flexbox-base e-default-div e-78262ef-7c08731 \" data-id=\"78262ef\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"78262ef\">\n    \t\t<div class=\"elementor-element elementor-element-17a581a elementor-widget elementor-widget-image\" data-id=\"17a581a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/about-1024x683.jpg\" class=\"attachment-large size-large wp-image-896\" alt=\"Our Call To Action\" srcset=\"https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/about-1024x683.jpg 1024w, https:\/\/www.stevealabi.com\/interactive\/wp-content\/uploads\/2026\/08\/about.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1d89bac e-con e-atomic-element e-flexbox-base e-default-div e-1d89bac-89eaab5 \" data-id=\"1d89bac\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1d89bac\">\n    \t\t<div class=\"elementor-element elementor-element-f4e4c80 elementor-widget elementor-widget-shortcode\" data-id=\"f4e4c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t\t\t\t\t<div class=\"ae_data elementor elementor-1212\" data-aetid=\"1212\">\n\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1212\" class=\"elementor elementor-1212\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aa897 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"a7aa897\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65fa9f8 elementor-widget elementor-widget-heading\" data-id=\"65fa9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's shape your brand...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290ee7c elementor-widget elementor-widget-heading\" data-id=\"290ee7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">...together, of course.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6cf959 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f6cf959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stevealabi.com\/interactive\/cx-contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Connect<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publications Below are some of our branding and industry-related publications. &nbsp;&nbsp;Back BrandSmart Publications BrandSmart Articles 5 Branding Mistakes Stalling Your Business Unfortunately, most entrepreneurs, creatives, and even corporate professionals keep making the same branding mistakes that cost them visibility, trust, and sales. The good news? These mistakes are easy to fix&#8230; Full Details Brand Smart: Mastering the Art of Branding in a Noisy World \u2013 The African Entrepreneur&#8217;s Playbook In today&#039;s competitive landscape, a strong brand is essential. Brand Smart: Mastering the Art of Branding in a Noisy World \u2013 The African Entrepreneur&#039;s Playbook aims to simplify branding and&#8230; Full Details<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2421","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.stevealabi.com\/interactive\/wp-json\/wp\/v2\/pages\/2421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stevealabi.com\/interactive\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stevealabi.com\/interactive\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stevealabi.com\/interactive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stevealabi.com\/interactive\/wp-json\/wp\/v2\/comments?post=2421"}],"version-history":[{"count":0,"href":"https:\/\/www.stevealabi.com\/interactive\/wp-json\/wp\/v2\/pages\/2421\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stevealabi.com\/interactive\/wp-json\/wp\/v2\/media?parent=2421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}