Coat of Many Colours Africa is a privately funded support and information platform established to help parents, families and schools better understand and support children with learning challenges.

As the organisation developed, it needed more than individual communication materials. It required a clear brand identity, consistent messaging and a coordinated communications system capable of communicating its mission effectively to families, schools, partners and the wider public.

Steve Alabi Interactive partnered with Coat of Many Colours Africa to build this foundation—developing its brand identity, communications strategy and visual design system and translating them into a consistent presence across print, digital and social media channels.

OUR ENGAGEMENT INCLUDED:

• Development of the Coat of Many Colours Africa brand identity and brand guide, establishing the visual principles for consistent brand expression.
• Development of the communications and visibility strategy and implementation plan to strengthen awareness, engagement and public visibility.
• Design and production of branded communication and visibility materials, including brochures, banners, flyers and campaign materials.
• Development of the organisation’s website as a central digital communications platform, aligning its content, messaging and visual presentation with the brand strategy.
• Creation of cross-platform social media content to extend visibility and maintain a consistent brand voice across digital channels.
• Provision of strategic communications support to strengthen the organisation’s ongoing stakeholder and public engagement.

The engagement was about creating more than a visual identity. It established a coherent brand and communications framework through which Coat of Many Colours Africa could communicate its purpose, engage its audiences and build visibility around its work. By connecting brand strategy, messaging, digital presence and content, we created a consistent platform capable of supporting the organisation as it grew and expanded its stakeholder engagement.