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BrandSmart: What makes a strong brand?

August 20, 2026/

From Lagos to Accra: These are the brands driving African economic power. Which of their lessons are you already applying? What gives Apple its standing is never the design itself;...

BrandSmart: Are you telling your brand story?

August 18, 2026/

Think about your favourite brands. You probably remember their story, not just their products.  People don't remember logos; they remember narratives. People don't remember products – they remember stories. Without...

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