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Brand Ambassadorship: From CEO To Cleaner

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A Brand Ambassador is a person who is hired by an organisation or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales

Imagine 10 or 15 percent of your employees tweeting daily about your brand and its effectiveness? Imagine another 15 percent writing stories on their Facebook timeline or LinkedIn on a new product recently released? Imagine a few of your top executives blogging about a recent product launch and the benefits of customers utilising the particular brand? Indeed, the company may have a social media presence, but encouraging employees to project and write about its brand augment and expand awareness exponentially.

Everything you do on social media, you do as a “brand ambassador” for yourself. So take care to create a personal brand that is professional, trustworthy, and respectable. Who knows: your social media activity may just lead you right to your ideal job!

Employees acting as brand ambassadors are essential for extending your brand reach, increase leads and lead quality, and improving social recruiting. Yet, the above points are just scratching the surface of the overall values and benefits to why your company should invest in turning employees into brand ambassadors.

Not every employee has the skills or the desire to “take the next step” and to begin adopting the role of an official ambassador. Many will need to learn how to connect with their demographic in a proactive and yet engaging manner. To put this another way, a basic understanding of marketing and social media skills is often pivotal in determining the ultimate efficacy of any ambassador programme. More experienced co-workers will then be able to teach novices about the importance of metrics such as branding, social media and client engagement.

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Upcoming Events

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Postponed Engagements

In view of the COVID-19 pandemic, all public engagements and group/corporate training involving more than 20 persons are suspended until further notice.

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Dare To Be The Best...Getting The Best of College Education

Postponed due to the COVID-19 Pandemic

There's so much talk about getting a college education. Shouldn't the students know the great extras to be acquired during the period?
This is a talk to fire up students…

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Creative Teaching of Basic School Science (Accra)

March 10, 2020

There's more to teaching science than stuffing pupils with facts. That was precisely what we did. This is because unconnected theories flows like rain water right off their backs.

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Turbo Charge To Excel 2020 (Lagos)

February 19, 2020

Turbo Charge To Excel 2020 was an electrifying session to prepare participants to make great exploits, no matter their current situation.
Participants learned time-tested principles to help them reach beyond…

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Loaf 'n' Crunchies Branding and Marketing Masterclass (Lagos)

February 19, 2020

It was fun having the Branding + Marketing = Sales Masterclass for Loaf 'n' Crunchies, Lagos.
We covered several topics from product development, business value chain, packaging, brand differentiation, brand…

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Lucky You! You Have A Reason To Be Here
Presentation at University of Lagos 2019/20 Freshmen Orientation

  February 12, 2020

Out of 60000 applicants, you happen to be part of the about 15% who got admitted. By now you must have realised that you cannot exist here in isolation and…

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Training Programmes

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Personal, Corporate & Product Branding Basics

I will share with you how to optimise your businesses with branding. Every day and everywhere, we hear people talking about their “brand” and branding. Celebrities turned the term “brand”…

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How To Deliver Excellent Customer Experience Instead Of Customer Service

Many businesses think customer service and customer experience are the same. How wrong. Customer experience impacts feelings and emotion, and encompasses the entire customer journey and their perception of your…

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For Teachers: Creative Teaching of Basic School Science

There's more to teaching science than stuffing pupils with facts.
This is because unconnected theories flows like rain right off their backs. We need to help pupils discover nature, stars…

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For Teachers: The Purpose of Education

Differing opinions about the purposes of education never seems to end. Should young people become educated to get prepared to enter the workforce, or should the purpose of education be…

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Inspiration Lane

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A Message to Garcia

A Message to Garcia is a best-selling inspirational essay by Elbert Hubbard, originally published in 1899. It's still required reading within the U.S. Marine Corps

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